Opening the PR doors with direct access to the press you want.
A 4-month PR program for women who want to learn what, how, who, and when to pitch their interior design and photography work.
You want press because you want more (and better) interior design and photography clients.
You’ve been in the game long enough to know the steps:
Land the hot, hot media logos for your website and IG
Drive business and increase your rates
Work with ideal clients obsessed with YOUR signature, press-recognized style
The publicist you hired to get featured in the media?
The editor doesn’t want to hear from them. They want to hear from you.
So how do you send the kinds of pitches that get editors attention in an overflowing inbox?
Let me show you how.
Join the PR Academy
Next Session: July-October, 2024
A 4-month PR program designed to train interior designers and photographers like you how to identify your media gold, gain direct access to Alex’s inbox of daily queries from top editors and writers, and pitch yourself with the confidence of a seasoned PR specialist.
So you can get the press trophies, better clients, and a community of women cheering you on.
Note: this program is only offered twice a year.
Spoiler alert: YOU don't need to be perfect to get press. Your pitches need to be perfect.
“You will get multiple media hits off each project...And it will be a shitload of fun on top of all that.”
This program will change everything for you. You will gain great skills and learn to get multiple media hits off each project, amortizing your photography investment.
You'll have the benefit of Alex’s experience, connections, and amazing instincts. You'll meet a diverse group of great women from all over. And it will be a shitload of fun on top of all that.
Andrea, Interior Designer, PR Academy Graduate
Want insider access to the media? I got you covered.
Inside the PR Academy, you’ll learn:
HOW TO PITCH
Elements of the 2-Minute Pitch
Do's + Don'ts of emailing a winning pitch
When to send a pitch & how to use the pitching tracker
Polite persistence: The key to landing stories
How to "speak media": Do's + Don'ts to responding to reporter queries
WHAT TO PITCH
Home tours vs One-room stories
How to nail PR rocket fuel: The round-up
The layered look: Generating multiple placements per project
What's the story? The guide to editorial content buckets
WHO TO PITCH
How to create a highly personalized power PR network for your design biz
Media list: How to use It
Local vs regional vs national editors: A diversified PR portfolio
Priming the press before sending a pitch
WHEN TO PITCH
Media calendars: How to use them for PR stardom
Long vs short-term lead publications + how to pitch holiday content
Seasonal "trend" pitches: Do's + Don'ts
PLUS! You also get:
BONUS LESSONS:
How to self-publish your work
How to build a PR trophy wall
How to become an editor's BFF
The PR Academy is designed for you.
Each week, receive the course + written materials that give you everything you need to get recognized by editors and published in leading magazines.
Weekly class recordings
Written modules
Pitching templates
Pitching tracker
Media list
Dedicated Slack access (messaging app)
Live PR support
PLUS:
Weekly Zoom office hours with Alex to stay motivated and get all of your questions answered.
Exclusive access to Guest Editor events and monthly Masterclass sessions.
AND…VIP Access to PR Collaborative’s direct media queries.
$1500/month for four months
Limited to 10 women each cohort. Application required.
The PR Academy is for you if…
You have a decent body of work to draw from (even if you need a trained eye to encourage you first!)
You believe in the long game of PR (but you’re cool with the FAST hits that typically come!)
You’re ready to put in the work (the queries that come my way don’t pitch themselves!)
You’re tired of the elusive PR norm, and you’re ready for a patriarchy-crushing approach to getting your good work known.
The editors are ready for your perfected pitch.
I’ve seen hundreds of women just like you holding themselves back from greatness because they weren’t sure if they were good enough.
I’m here to tell you that the main barrier to getting published isn’t PR.
It’s you not seeing the rising star in the mirror and letting time — and money — pass you by.
Get empowered to learn the tools, so you not only gain press trophies but gain confidence you never knew existed.